Question 3

Question 3: What kind of media institution might distribute your media product and why?

A film distributor is a company responsible for releasing films to the public, theatrically or for home viewing: (DVD, Blue ray, video or download.) They make it possible for the audience to view the production this inolves making sure that there is enough film copies for the sales also involves the shipping of the DVD's etc around the world. For example 20th century fox is a film studio with its its own distributor arm.

Our film production company is a small studio therefore it would need a small independent film distributor to distribute the film locally to independent small cinema's and film festivals. For our production dogwoof would be a good film distributor to use because they charge a small monthley fee to distribute films for companies, they use film festivals to show of the film they are trying to promote.

 I think our production would be able to make it from the film festival to the small screen cinema's and then after that to DVD and then in the main cinema screening. I think it would be far better if it was to be distributed by a film distributor such as dogwoof because it would stand a better chance starting off small and working its way up than just being metoforically 'chucked in at the deep end; with a big budget when it may not appeal to mass audience.

In 1999 The Blair Witch Project was made for $60,000 and turned over a sum of $249 million worldwide, this is a great example of low budget films becoming a huge success because this film became one of the most well known films worldwide. The reason The Blair Witch Project made it was because it was shown at the Sundance Film Festival. After this Steven Rothenberg came up with a strategy to help distibute the film which was to suggest that the film was recorded of real events, this helped the film look less budget because it looked like it was real, this strategy paid of and The Blair Witch Project, making it one of the most successful independent films of all time.

Our production would start of at an independent art house cinema which is an independent screaning venue aimed at the niche market whilst ours is aimed at the mass market, the film production 'Something In The Way' we hope will hopefully go from the independent art house cinema to a multiplex for example: VUE, UGC and Odeon, because I think that the film is good enough to get there.

I think that because our film is a Horror and the target audience is men and women aged between 18 and 35. I think that our film production should be marketed on sites such as facebook because a wide range of people on facebook meet the demagraphic. Youtube is also a good example of where the product should be targeted because people go on it to see what is there and then they see the trailer and want to watch the film. Aswell as Youtube trailers we could put interesting video clips onto Youtube to advertise our production this is called viral advertising and it helps because if someone becomes interested then they can view our production when it comes out. lots of film trailers are on youtube such as Jeepers Creepers movie trailer:

I also believe that our production should meet a global audience because it has the quality and the proffesionalism about it to allow this and to do this and let the whole world see it I would put in on websites that anyone in the world can access and watch the production, websites such as http://www.firstlightmovies.com/ because this website helps and fund young movie makers and put there films on so that they can be viewed globally. I also think that it would spread via word of mouth because if the viewer likes it and they tell other people that it is good then they will view it and so on. By this I can tell if my production is good or bad I think it would be mostly good.