Target audience

After analysing the data on film audiences from the UK film council, it is clear that there is a potentially huge market for me to target. Almost one third of cinema goers (32%- picture 1, page. 105). Then there was 15% of cinema goers saying it was there favourite genre (picture2, page. 116).
Looking at the demographic data (page. 106), it appears that I should be mainly aiming my product at females below the age of 35, where 44% of the public enjoy watching horror films. One third of males for over 35 and under 35 enjoy watching them to, whereas females over 35, only 22% enjoy watching them. So our main audiences is females under 35 and males over the age of 16. These are some examples from the UK film council website of target audiences.